The Impact of Modern Methods of Promotion on Sales Volume In the food and beverage industry A Case Study of Almarai Company in Saudi Arabia
Dr. Mawahib Ahmed Salman- Assistant Professor- Future University- Sudan, Dr. Ayoub Taha Syed Ahmed- Associate Professor- Future University- Sudan, Dr. Sayda Mamoun Suliman- Assistant Professor- Future University- Sudan
Abstract
Abstract
This study examines the impact of modern promotional methods on sales volume in the food and beverage industry, with a case study of Almarai Company. The research employs a quantitative approach, analyzing financial data from 2024-2026 and marketing campaign performance metrics. Results indicate that digital marketing campaigns, particularly during Ramadan and through social media platforms, contributed to an 11-12% increase in sales volume. The study concludes that integrated digital promotion strategies significantly enhance brand awareness and purchase intent, with measurable effects on revenue growth.