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    "headline": "The Impact of Modern Methods of Promotion on Sales Volume In the food and beverage industry  A Case Study of Almarai Company in Saudi Arabia",
    "name": "The Impact of Modern Methods of Promotion on Sales Volume In the food and beverage industry  A Case Study of Almarai Company in Saudi Arabia",
    "abstract": "Abstract\r\nThis study examines the impact of modern promotional methods on sales volume in the food and beverage industry, with a case study of Almarai Company. The research employs a quantitative approach, analyzing financial data from 2024-2026 and marketing campaign performance metrics. Results indicate that digital marketing campaigns, particularly during Ramadan and through social media platforms, contributed to an 11-12% increase in sales volume. The study concludes that integrated digital ",
    "author": [
        {
            "@type": "Person",
            "name": "Dr. Mawahib Ahmed Salman- Assistant Professor- Future University- Sudan"
        },
        {
            "@type": "Person",
            "name": "Dr. Ayoub Taha Syed Ahmed- Associate Professor- Future University- Sudan"
        },
        {
            "@type": "Person",
            "name": "Dr. Sayda Mamoun Suliman- Assistant Professor- Future University- Sudan"
        }
    ],
    "datePublished": "2026-09-10",
    "dateModified": "2026-09-11",
    "inLanguage": "en",
    "keywords": "Digital marketing, sales volume, promotional strategies, Almarai, Saudi Arabia, food industry",
    "isAccessibleForFree": true,
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "url": "https://management.stardomuniversityscientificjournals.edu.eu/research/the-impact-of-modern-methods-of-promotion-on-sales-volume-in-the-food-and-beverage-industry-a-case-study-of-almarai-company-in-saudi-arabia",
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        "name": "Stardom Scientific Journal of Economy and Management Studies",
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        "name": "Stardom Scientific Journal of Economy and Management Studies",
        "issn": "2980-3799",
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