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    "headline": "The Impact of Modern Methods of Promotion on Sales Volume In the food and beverage industry  A Case Study of Almarai Company in Saudi Arabia",
    "name": "The Impact of Modern Methods of Promotion on Sales Volume In the food and beverage industry  A Case Study of Almarai Company in Saudi Arabia",
    "abstract": "This study aimed to examine how modern advertising techniques affect sales in the food and beverage industry, using Almarai Company in Saudi Arabia as an example. The study explores four aspects of modern promotion: using social media and digital platforms, running online advertisements, providing discounts and bargains, and collaborating with influencers to engage consumers. The study employed a case study methodology with secondary data. Almarai's annual and integrated reports, official corpor",
    "author": [
        {
            "@type": "Person",
            "name": "Dr. Mawahib Ahmed: ssayda1@hotmail.com"
        },
        {
            "@type": "Person",
            "name": "Dr. Ayoub Taha: ssayda1@hotmail.com"
        },
        {
            "@type": "Person",
            "name": "Dr. Sayda Mamoun: sayda1@hotmail.com"
        }
    ],
    "datePublished": "2026-09-21",
    "dateModified": "2026-09-22",
    "inLanguage": "en",
    "keywords": "modern promotional methods, digital marketing, social media promotion, online advertising, sales promotion, influencer marketing, customer engagement, sales volume, food and beverage industry",
    "isAccessibleForFree": true,
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "url": "https://management.stardomuniversityscientificjournals.edu.eu/research/the-impact-of-modern-methods-of-promotion-on-sales-volume-in-the-food-and-beverage-industry-a-case-study-of-almarai-company-in-saudi-arabia-2",
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        "name": "Stardom Scientific Journal of Economy and Management Studies",
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        "name": "Stardom Scientific Journal of Economy and Management Studies",
        "issn": "2980-3799",
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